Building Tiny Tub into a community-driven brand that celebrates portion-controlled treats without compromising on experience.

Building Tiny Tub into a community-driven brand that celebrates portion-controlled treats without compromising on experience.

Founded by fitness creator Chandni Kurup, Tiny Tub now, stands out as a indulgent brand, which focuses on portion control.

Founded by fitness creator Chandni Kurup, Tiny Tub now, stands out as a indulgent brand, which focuses on portion control.

Founded by fitness creator Chandni Kurup, Tiny Tub now, stands out as a indulgent brand, which focuses on portion control.

Challenges Encountered

Challenges Encountered

  • Revenue gaps: Despite having a great concept, the brand wasn’t monetizing effectively.

  • Unclear brand positioning: Tiny Tub lacked a strong brand narrative connecting Chandni’s fitness identity with its indulgent yet balanced product offering.

  • Low engagement & community building: The brand wasn’t creating content that resonated with its audience or converted them into loyal customers.

  • Offline & online strategy disconnect: The brand wasn’t leveraging collaborations, pop-ups, or offline events effectively.


The Challenge & Core Strategy

Scope of Work

  • Brand strategy & positioning

  • Content strategy

  • Social media management,

  • Offline events & on-ground activations

  • Brand collaborations with creators & partners

  • UGC curation & campaigns.

  • Brand strategy & positioning

  • Content strategy

  • Social media management,

  • Offline events & on-ground activations

  • Brand collaborations with creators & partners

  • UGC curation & campaigns.

Our Role & Approach

Our Role & Approach

GROWTH & MARKETING - Launched performance marketing and a conversionfocused content funnel.

CONTENT STRATEGY - New calendar, storytelling that merges fitness + dessert, and stronger community engagement.

BRAND DIRECTION - Built a clear identity tying indulgence to Chandni’s fitness lifestyle; created a roadmap for products, expansion & collaborations.

Results we have Achived

Results we have Achived

followers (16K → 16.8K)

followers (16K → 16.8K)

views on reels

views on reels

increase in month on month sales

increase in month on month sales

The Results

The Results

Digital & Social Impact

Digital & Social Impact

Some brands shout, some whisper.

Some brands shout, some whisper. We make sure yours is heard!

We make sure yours is heard!

Whether you're starting fresh or leveling up, we turn your vision into a brand that speaks for itself.

Whether you're starting fresh or leveling up, we turn your vision into a brand that speaks for itself.

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