I’m Preet Dhir, the founder of Coal. My journey into branding wasn’t linear—I started as an interior designer, then pivoted to graphic design, and eventually found my calling in marketing and brand strategy. With 7+ years of experience, I’ve built a reputation for creating sleek, authentic, and tailored strategies customised to each brand’s unique essence and designed to stand out, not just fit in.
Coal didn’t start as an agency—it started with me, a freelancer who wanted to build brands that feel as good as they look. I believe in the power of boutique agencies, where every project is personal, and every brand I work with is one I’m deeply invested in—like I have skin in the game.
I never wanted a big office or a rigid corporate hierarchy. My dream? To take my work wherever life takes me—one month in the mountains, the next in a new country—proving that great branding doesn’t need boardrooms, just vision and execution. And along the way, to grow not just as a strategist, but as a person—staying strong, balanced, and always evolving while helping brands go from raw to refined.
The beauty of Coal (yes, I see the irony) is that it’s always personal, never just business. Our small team thrives on creating big impact, bringing brands to life in a way that larger agencies simply can’t. Because for us, it’s never just another project—it’s personal.