I'm Preet Dhir, the founder of Coal. My journey into branding wasn't linear, I started as an interior designer, then pivoted to graphic design, and eventually found my calling in marketing and brand strategy. With 5+ years of experience, I've built a reputation for strategy that gets implemented, not strategy that sits in a deck.
Coal didn't start as an agency, it started with me, a strategist who wanted to see her ideas actually run. I believe in the power of boutique agencies, where every project is personal, and every brand I work with is one I stay with through the rollout, not just the plan
I never wanted a big office or a rigid corporate hierarchy. My dream? To take my work wherever life takes me, one month in the mountains, the next in a new country, proving that great branding doesn't need boardrooms, just vision and execution. And along the way, to grow not just as a strategist, but as a person, staying balanced and always evolving while helping brands go from raw to refined.
Coal's real beauty is that it's always personal, never just business. Our small team thrives on creating big impact, bringing brands to life in a way that larger agencies simply can't. Because for us, it's never just another project, we stay until it's working.
Previous Experience
Content Lead
PeopleKind
Content Strategist & Brand Manager
Masic Beauty
Social Media Manager
Sorrentina
Senior Social Media Marketing Executive
Foodhall
Senior Social Media Marketing Executive
Faceshop
Graphic Designer & Junior Marketing Executive
mCaffeine