Introduction to the Project

Soul Safar approached me when they were just one season in, still figuring out Instagram, YouTube, and content distribution. They needed a structured approach to grow their presence, engage their audience, and optimize their content across platforms. Our focus was to create a scalable strategy while keeping their marketing spend minimal.Defining a Strategy for Market Leadership

Challenges Encountered

Spirituality is a niche content space, making organic discovery a challenge. While the podcast featured actors and well-connected guests, there was no structured distribution strategy to capitalize on this visibility. Our goal was to turn passive viewers into an engaged community and ensure consistent reach across social platforms.

My Contributions & Strategic Approach

✔ Developed a full-scale content strategy for Instagram and YouTube, streamlining how episodes were promoted and repurposed.



✔ Optimized YouTube scripts to make the podcast more structured and engaging.



✔ Handled creative direction, overseeing shoots and ensuring that content aligned with their brand identity.



✔ Built a distribution strategy—establishing a workflow for pre-release buzz, post-release engagement, and repurposing episodes into YouTube Shorts, Instagram Reels, and carousel posts.



✔ Leveraged organic reach with minimal ad spend, making strategic use of trending formats and community engagement.

Results & Impact

📌 Grew Soul Safar’s Instagram community to 10K+ in under six months.



📌 Generated over 250K organic views on 15–20 Instagram videos, with less than 5% of the marketing budget spent on promotions.



📌 Created a structured, repeatable content system, allowing the brand to consistently reach and engage new audiences.

By focusing on organic growth and strategic content repurposing, Soul Safar not only expanded its reach but built an engaged, loyal audience in a niche space—without heavy reliance on paid marketing.