Introduction to the Project

R&B, a sound recording studio turned full-scale production house, was ready for a brand identity upgrade to match its incredible growth. What started as a passion project by its founder, a music enthusiast, had now expanded into three studios in Andheri and a flagship space in Bandra. As R&B ventured into video production, it needed a refined, luxury-forward identity that resonated with modern creators.

Challenges Encountered

R&B’s original logo was designed on CorelDRAW by a local printer when the brand launched its first 250 sq. ft. studio. While it carried sentimental value, it no longer reflected the brand’s premium positioning and expansion into video. The challenge was to modernize the brand identity while preserving its essence and ensuring a seamless transition into the video production market.

My Contributions & Strategic Approach

✔ Retained the essence of R&B while refining its typography and design to reflect luxury and fluidity.

✔ Revamped the logo to enhance brand recall and adaptability across both music and video production.

✔ Developed a premium, high-end brand aesthetic to position R&B as a leading production powerhouse.

✔ Created a cohesive visual identity that appeals to artists, filmmakers, and content creators looking for top-tier production quality.

Results & Impact

📌 A refreshed, modern brand identity that aligns with R&B’s growth and premium positioning.

📌 Increased brand credibility as it expanded from music recording to full-scale production.

📌 Enhanced recognition and trust among industry professionals, solidifying R&B’s reputation as a one-stop creative hub.