Introduction to the Project

Bringing a Vision to Life

When Munira came to me, she had a concept—but no name, no brand identity, and no tangible starting point. Mindloom is one of those rare projects where we worked on branding from the ground up, shaping everything from the name to the strategy, the aesthetics, and even the business model.

We started by coining ‘Mindloom’—a name that symbolizes the weaving of thoughts, emotions, and healing into a cohesive mental wellness journey. From there, we built the foundation: a brand identity that felt warm yet professional, reliable yet stigma-free.

Challenges Encountered

While the process was smooth for the most part, our biggest challenge came 15 days after finalizing the logo. Munira, after sitting with the design, felt that something was missing. She wasn’t unhappy, but she wanted a few refinements—without expanding her budget.

Now, revisions happen, but this was the first time we had to rework a logo from a finalized stage within the same scope. Instead of pushing back, my team and I approached it with openness and problem-solving. We provided variations based on her feedback, tweaking the elements that didn’t sit right with her while maintaining the essence of our original vision.

My Contributions & Strategic Approach

✔ End-to-End Branding: From naming to brand strategy, identity, and positioning, we built Mindloom from scratch.



✔ Offline & Online Cohesion: We developed a mood board for the Bombay studio, ensuring the physical and digital identities felt seamless.



✔ Business Model & Market Research: We helped Munira structure her offerings, refining how Mindloom could cater to the Indian mental health market.



✔ Approachable Yet Credible Design: A warm, earthy color palette, soothing typography, and a visual identity that makes therapy feel less intimidating.



✔ Responsive Branding: When the logo needed adjustments, we collaborated instead of resisting, ensuring the final design truly aligned with Munira’s vision.

Results & Impact

📌 A fully realized brand from concept to execution—Mindloom now has a distinct, recognizable presence in the mental wellness space.



📌 A business-ready model that helps Munira navigate her services with clarity and strategy.



📌 A cohesive brand identity that extends from the website to the offline studio, making therapy feel accessible.



📌 A strong client relationship built on adaptability and partnership, proving that good branding is an evolving process.