

Brand strategy & positioning
Content strategy, social media management
Offline events & on-ground activations
Brand collaborations with creators & partners
UGC curation & campaigns

GROWTH & MARKETING - Launched performance marketing and a conversionfocused content funnel.
CONTENT STRATEGY - New calendar, storytelling that merges fitness + dessert, and stronger community engagement.
BRAND DIRECTION - Built a clear identity tying indulgence to Chandni’s fitness lifestyle; created a roadmap for products, expansion & collaborations.













