Tasheen was primarily recognized for fashion and had not yet built a strong presence in the beauty and lifestyle space.
Her content lacked consistency and a clear brand narrative, making it harder to attract premium collaborations.
She was hesitant about phone-shot content, which limited her ability to create more spontaneous and relatable content.
Scope of Work
Built a content strategy & calendar positioning her as a beauty + lifestyle influencer while retaining fashion strength.
Planned brand briefs & storytelling to attract premium collaborations.
Guided creation of organic, self-shot content for better engagement.
Coordinated with her manager to align long-term brand positioning.