About the Project

Tasheen Rahimtoola is a Mumbai-based entrepreneur and lifestyle influencer, founder of Taste Retreat, known for luxury collaborations and destination wedding content.

Coal Studios helped refine her digital presence, expanding her positioning beyond fashion into beauty, lifestyle, travel, and premium brand storytelling.

The Challenge

Tasheen already had a strong aesthetic and fashion-led presence, but needed a clearer content direction to attract more premium collaborations across multiple categories.

The challenge was to keep her aspirational luxury image intact while making her content more strategic, consistent, and brand-friendly.

Our Approach

We built a monthly content strategy and calendar that positioned Tasheen as a multi-category luxury influencer. The work included campaign planning, brand briefs, creative direction, shoot supervision, and guidance for organic self-shot content.

Coal Studios also coordinated with her manager to align short-term content execution with long-term brand positioning.